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The Rebel Savior: April 77’s Brice Partouche

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Brice Partouce has a vision. The Parisian-Jewish-punk-rocker-record-label-proprietor-fashion-designer not only makes some of the most cool and sought-after threads, but he’s also reshaping the industry landscape. Throngs of rockers and hipsters seek out his signature denim, each pair endowed with a loaded guitar pick-holster, allowing the bearer to play a power-chord at moment’s notice. Drawing on … Continue reading "The Rebel Savior: April 77’s Brice Partouche"

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